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| There’s something disconcerting about doing business with strangers. We all like to work with somebody we know or at least feel comfortable with. That’s where staff info, biographies, and pictures can be a helpful sales tool to use on your website. When a visitor to your website can introduce themselves to your team of employees online, it tends to overcome a lot of anxiety and fear. If you can see friendly, smiling faces with information about each employee attached, it creates a small level of comfort that often lets someone eliminate the apprehensions of dealing with a new vendor. Staff info pages and biographies also project a sense of team spirit to your website visitors … as in “we’re all here to help you hit your deadlines and reach your goals.” A well done “Who We Are” page can be a very powerful sales and marketing tool. |
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