Tom Peters, the legendary business guru, says that most companies won’t change suppliers or vendors unless three things happen:
- The new supplier provides a compelling reason for changing suppliers.
- The new supplier provides assurance of quality-based performance. And…
- The new supplier provides an “escape clause” which is most commonly expressed as a sweeping, all-inclusive guarantee to protect the buyer from adverse risk or financial loss.
Peters also says that most new vendors do the two hardest parts -- providing a compelling reason to change and good quality-based products -- but they overlook the easiest part of the equation and the one that’s least expensive to implement -- a good guarantee.
Your printing firm’s website is a great place to spell out your guarantee. Websites For Printers gives you the option of using our popular standard guarantee for printers, or the ability to customize this page on your website so it contains your company’s personal guarantee.
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